Wholesale
Royal Mail Mailmark® Direct Data
Supplying item level data on all your Mailmark items
Ideal for customers wanting to integrate Mailmark Data into their systems
Mailmark Direct Data is an item level data set with fixed fields detailing key information on mail items. This information can be blended with other information held by the customer and used to:
- Enhance existing Customer Relationship Management systems
- Trigger additional customer action including programmatic mail and e-channels
- More efficiently manage the mail supply chain
- Measure the performance of important customer communications
- Integrate mail into multi channel customer communications strategy
Mailmark Direct Data Agreement
Before you and members of your Mailmark Supply Chain are able to access the Mailmark Direct Data, you must sign up to our Mailmark Direct Data agreement.
If you would like to sign up, please contact your Account Director and we can arrange for the agreement to be made up for you to sign.
If you would like to sign up, please contact your Account Director and we can arrange for the agreement to be made up for you to sign.
Mailmark Direct Data Technical Specifications
We have developed two technical specification documents to assist customers with implementing the Mailmark Direct Data service:
Technical specification - the focus of this document is to provide the technical detail to support customers and software providers to enable: secure, customer specific, retrieval of data files; development of an external solution to deliver data in a format and medium requested by end clients; and data integration with external customer solutions. This document is due to be updated after Ofcom decides to change the Access Condition which we expect to be in summer 2025. From this point the following technical specification version will be applicable.
How to download the data files - this document is to provide customers and interested parties guidance on: requesting Mailmark Direct Data; accessing data securely; and the CSV data format structure.
If you have any queries on the above technical specifications please feed these to your Account Director.
Technical specification - the focus of this document is to provide the technical detail to support customers and software providers to enable: secure, customer specific, retrieval of data files; development of an external solution to deliver data in a format and medium requested by end clients; and data integration with external customer solutions. This document is due to be updated after Ofcom decides to change the Access Condition which we expect to be in summer 2025. From this point the following technical specification version will be applicable.
How to download the data files - this document is to provide customers and interested parties guidance on: requesting Mailmark Direct Data; accessing data securely; and the CSV data format structure.
If you have any queries on the above technical specifications please feed these to your Account Director.
Customer Presentations
We recently ran some training workshops with Wholesale customers to provide more detail about Mailmark Direct Data. You can view the training slides here.
Our colleagues in Marketreach have also prepared a 'Making the Most of Mailmark Direct Data' presentation which provides an overview of the benefits of Mailmark Direct Data and examples of innovative solutions which can be built out of the data.
Our colleagues in Marketreach have also prepared a 'Making the Most of Mailmark Direct Data' presentation which provides an overview of the benefits of Mailmark Direct Data and examples of innovative solutions which can be built out of the data.