Programmatic advertising is a rapidly growing way for brands to serve highly targeted adverts at the right time to customers. This exciting new incentive will enable more customers to benefit from using mail in a programmatic way.
Under the incentive customers will be able to post programmatic mailings at the Advertising Mail rate even for mailings which are below the 4000 items per day contractual threshold.
The incentive will run for 12 months and offer two mailing routes:
- Route A: For daily consolidated Programmatic Mail where the volume is below 4000 items, these items can be consolidated with business mail and postage credits* will be awarded to achieve the Advertising Mail rate.
- Route B: For daily consolidated end-brand Programmatic Mail where the volume is equal to or greater than 4000 items, these items can simply be posted using the existing Royal Mail advertising mail product codes to achieve the Advertising Mail rate.
*You will be awarded eligible postage credits in accordance with the process set out in Clause 4 of our Incentive Framework Terms..