We are pleased to announce that we will be renewing our investment in incentives for 2026/27.

Our ambition is for the incentive portfolio to continue to evolve, providing relevant support to posting brands to help optimise their investment in the mail channel, and complement the excellent material published by our colleagues in MarketReach. In addition to the ‘always on’ incentives, such as the Advertising Mail Scheme For Growth, the introduction of timebound incentives has enabled us to quickly introduce targeted offers to specific segments of the market, and we are keen to expand that next year.

Renewal of Incentives

Customers can continue to apply for our available incentives until 27 March 2026.  Please note that from 30 March 2026 we are updating the postage credit rates for all incentives which can be found on our website at www.royalmailwholesale.com/incentives. 

Publishing Volume Commitment Incentive

The Publishing Volume Commitment incentive from Royal Mail is scheduled to close at 23:59 on 26 March 2027. As a result, this coming incentive year will be the final opportunity for customers to benefit from this scheme. We encourage all participating customers to make full use of the incentive while it remains available

Incentives for Key Calendar events

For the 2026/27 incentive year, we will not be issuing a full incentive calendar as we did last year. That said, we remain committed to supporting you with incentive opportunities. We will continue to provide these around important tactical activities and key calendar moments, just without a fixed, pre-published annual calendar.

Please note that over the coming weeks we will be migrating the incentive webpages, which are currently hosted on the Wholesale website, to the MarketReach website, where you will be able find out more about any of our incentives, as well as get access to the terms and conditions, postage credit rates and useful sales presenters. We will let you know once these changes have been deployed. In the meantime you can continue to find out about the incentives at www.royalmailwholesale.com/incentives.

Lastly, we would like to thank you for the continued support from your business in helping us all to deliver these benefits for you and your customers.