We are very excited to launch the trial of the Royal Mail Partially Addressed Mail™ service.
We are introducing the service with a great introductory offer of up to 4p discount off the advertising price.
The trial will run until 31 March 2020.
We have also put together a sales presenter which provides more details about the service.
Our MarketReach team have also developed a useful guide and a fact sheet on Partially Address Mail..
What is Partially Addressed Mail?
Partially Addressed Mail is for advertisers prospecting to new customers. Instead of addressing a mailing item to an individual prospective customer, the mail item will be addressed to the household. By addressing mailing items in this way, it enables customer acquisition without the use of personal data about recipients, by targeting households using geo-demographics at postcode level (c.15 households).
How does it differ to fully addressed Advertising Mail?
The new service is similar to our Advertising Mail service but has the following features:
- Lower postage costs - We appreciate that when using Partially Addressed, response rates may not be as high as advertisers would receive from personalized, cold list mailings. Therefore, we have set the prices of the Partially Addressed Mail service lower than the Advertising Mail service, at 4p per item less for letters and 2p per item less for large letters.
- Significantly reduced data costs - As you do not need to purchase personal data, you can typically save up to 5-10p/item on average over a cold list mailing.
- Estimated 30% more reach - For the same budget spend, you can communicate with 30% more households in one mailing than with a personalised, cold list mailing.
- Minimum 10,000 items per mailing and requirement to mail all households within each targeted postcode removing personal addresses, existing customers and suppressed customers.
When does the trial commence?
We will commence accepting customer postings from 8 November 2018 and the trial will run until 31 March 2020.
Trial Terms and Conditions
To post using the Partially Addressed Mail service you will need to meet a specification. The trial terms and conditions
provides full details of the specifications.