ISBA opens second Origin consultation on a fractional advertiser contribution

ISBA is conducting a second industry-wide consultation over 4 weeks, to seek feedback from advertisers on the specific elements of contribution for the Core Reporting service of the Origin platform.  

The first consultation confirmed that advertisers support the proposal of part-funding Origin via a fractional contribution on the media activity that is measured by Origin. The weight of positive feedback confirmed that further work on the proposals around levy contributions should continue.

The full news story and consultation document can be viewed here.

The closing date for the consultation will be 10 February 2023 and if you have any further questions, please contact me -