We know that measuring media performance is critical for effective campaigns, and now we've made it easier for you to measure the effectiveness of mail against other media using JICMAIL. This new currency for mail was set up by the DMA, Royal Mail, ISBA, IPA and Whistl. Part of our Insight Engine, this is the first ever measurement metrics for mail.
Our new, free Insight Engine will show you how mail performs in terms of people reached, number of times viewed and how long it stays in the home. Plus we reveal how mail drives commercial actions.