37% of Business Mail drives commercial actions, like buying something, using a voucher, ordering a catalogue or visiting a website.
Business Mail has a reach of 1.19 that means for every 1,000 items opened, 190 are passed on and shared.
Business Mail includes contracts, invoices and product or service updates - anything that delivers important information from businesses to existing customers. On the surface, these items may seem purely transactional, but they can actually be a highly valuable and hard-working part of the customer journey. Business Mail can bolster relationships with customers, drive commercial actions, and reduce spend in other departments. And that’s just for starters.
Take a look at our free guide to see the value that Business Mail can bring to your organization.