An introduction to Origin

Origin is a programme led by the Incorporated Society of British Advertisers (ISBA) on behalf of brand owners, to create a platform that accurately measures cross-media reach (how many people saw an ad campaign) and frequency (how many times they saw it) of advertising campaigns across all forms of media ??" from TV and digital-video to digital-display with the ability to incorporate all media channels e.g. radio and out-of-home.

Find attached two documents which provide more information about Origin:

1. An introduction to Origin

2. Origin explained for Advertisers