Growing popularity of Royal Mail incentives
In total our incentives have generated a combined volume of circa 382 million items

Our incentives are continuing to grow in popularity. We have had increasing take up by customers to our popular incentive schemes, having approved 432 applications from customers since 2016.  In total incentives have generated a combined volume of circa 382 million items. 

Customers are seeing a real benefit from using our incentives particularly highlighting the cost effectiveness and value of using mail as a tool for communication.

Here is what some of our customers have said:

“The Testing and Innovation Scheme is a great incentive to mailers and now that the process seems to have been simplified somewhat its far more enticing.  It would be great if this type of incentive was always available.”

“The new campaigns we introduced performed extremely well, highlighting opportunities to mail more frequently. We also saw the benefit in mailing more customers to boost incremental results. We will continue next year with the new campaigns we introduced, and continue to invest in testing when we can.”

“It performed really well. Above expectation and above the BAU activity, so really pleased with the results”

“We are always keen to identify new innovative ways to communicate cost effectively with our customers and prospects ??" having a postal incentive provided us the opportunity to do so”.

We are very keen to build on the success of our incentives and work with customers to find additional ways to promote the growth of letters. We are now receiving TIS incentive applications for partially addressed mail to assist customers in mitigating the impact of GDPR.

If you want to find out more about how you can test partially addressed mail please contact your Account Director.

You can also find out more about all of our incentives on our Incentives page.