| Log In | |
|
The following service option can be added to either of our Standard or Premium services:
Royal Mail Responsible Mail®
Royal Mail Group takes its social responsibility very seriously and offers customers the opportunity to benefit from posting environmentally-friendly Direct Mail through a service called Royal Mail Responsible MailTM
Our Responsible Mail specification has been aligned to British Standards Institute’s PAS 2020 document on environmental performance for Direct Marketing.
The service is for Direct Mail only, Letter and Large Letter formats (Direct Mail is addressed mail with the purpose of promoting products or services, or encouraging a contribution or support for a cause).
There are two levels, Entry and Intermediate. Responsible Mail gives a price reduction of 0.3p for Entry and 0.7p for Intermediate. If combined with the Royal Mail Advertising Mail® service, it gives a further 2.0p per item reduction; a potential total reduction of up to 2.7p per item.
To qualify for Responsible Mail, you need to ensure your Direct Mail is sent to up-to-date and relevant address lists to minimise poorly targeted mail, and you must use environmentally-friendly materials that are recyclable. Our Responsible Mail Schedule gives you advice on how to prepare your mail to have a lower environmental impact.
To apply for the Responsible Mail discount, you will need to certify in writing, as part of your contract with us, that any item posted as Responsible Mail will meet the requirements.
We carry out compliance audits and/or ask you to supply sample items of your postings.
Please note: Royal Mail will, on behalf of the Advertising Standards Board Of Finance (ASBOF), collect from its customers a levy on Advertising Mail® and Responsible Mail® Services (ASBOF Levy). More details are available in the Responsible Mail and Advertising Mail Schedules
Available to Download:
If you would like further information, please see our Frequently Asked Questions section, or if you are an existing customer of ours, please contact your Royal Mail Access Account Manager.
