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The following service option can be added to either of our Standard or Premium services:
Royal Mail Advertising Mail®
With advertising budgets being squeezed, direct mail has a vital part to play in gaining better value for advertisers’ money. The Royal Mail Advertising Mail® service offers you a price reduction against Access Standard and Premium services when you post direct mail.
Since its launch in April 2010, Advertising Mail has proved to be very popular with our customers. To build on this industry-wide success, and to stimulate the demand for the use of mail as an effective marketing medium, we are substantially increasing the Advertising Mail discount from 0.25p to 2.0p per item with effect from the 9th May 2011.
Direct Mail items may also qualify for Royal Mail Responsible Mail® with discounts of 0.3p for Entry level and 0.7p for Intermediate level for items weighing up to 250g. This means that Advertising Mail customers who can meet the additional environmental requirements of Intermediate level Responsible Mail will now be able to achieve a total discount of 2.7p per item for their direct mail.
Royal Mail Advertising Mail ® Service Enhancements
Our Advertising Mail service enhancements from the 9th May 2011 include:
1. New! Advertising Mail Large Letters
To maximise the full potential of mail as a cost effective and creative advertising service, advertisers will be able to send Large Letter items as well as Letter items using Royal Mail Advertising Mail® with effect from 9th May 2011. This means you can now send the likes of travel brochures, small catalogues or customer loyalty magazines using our Advertising Mail service.
2. New! Saturday Delivery
We are improving our service offering for those customers who place importance on a Saturday delivery for direct mail. Advertising Mail will, from 9th May 2011, attract a discount 6 days a week meaning that Access mail handed over on a Friday for delivery on a Saturday will also become eligible for the discount.
Full details of these service variations are provided in the Advertising Mail User Guide Amendment and technical specification.
Available to Download:
Customers that have not yet signed up for the Advertising Mail service will simply need to sign the Royal Mail Advertising Mail® schedule to confirm they will meet the specification before we can accept their Advertising Mail postings.
Please note: Royal Mail will, on behalf of the Advertising Standards Board Of Finance (ASBOF), collect from its customers a levy on Advertising Mail® and Responsible Mail® Services (ASBOF Levy). More details are available in the Responsible Mail and Advertising Mail Schedules
Direct Mail Benefits
In the UK there are 530 TV stations, 824 radio stations, 1600 newspaper titles and 1970 magazine titles but only one letterbox. Only Mail can reach 99.9% of the UK population of 30m addresses.
Direct mail spend rose by seven per cent in the third quarter of 2010, representing the first increase since 2006, new research has shown. According to the AA/Warc Expenditure Report UK advertising spend is expected to rise by 6.6% per during 2011.
- Between October 2009 and March 2010 an average of 92% of direct mail was opened, including 99% for personal banking and 96% for supermarket mail (Billets Media Monitoring)
- More organisations are using DM with an increase of 34% rise since 2006 (Neilson Ad Dynamix)
- ROI for DM continues to rise with ROI increases of 205% from 2006-2009 (Brand Science)
- The environmental footprint for DM is lighter than perceived by consumers and organisations with 77% of Direct Mail now recycled and only 0.9% finding its way to landfill. (DMA UK & Defra )
- Younger audiences respond to DM too with 25-34 year olds 44% more responsive to DM that average (TGI BMRB Q1 2011)
DM complements the digital world with consumers more likely to click on a search link from a company that they’ve received something from in the post (Hall and Partners).
For more information please contact your Account Manager
